There are those who are tying to get your attention, and will use various methods to do so. Some methods can can be beneficial, others are more insidious. Knowing what they are can help you direct your attention to where you want to to go.
Advertising
- The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu
- Education in the Digital Age: How We Get There by Nadav Zeimer
- Influence: The Psychology of Persuasion by Robert B. Cialdini
History
- Paekche's Principle: The Great Secret Of Asia by Bayemy Biyik
Media
- Manufacturing Consent: The Political Economy of the Mass Media by Edward S. Herman, Noam Chomsky
- Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holiday
Internal
- Scarcity: Why Having Too Little Means So Much by Sendhil Mullainathan, Eldar Shafir
Various
- Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz